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IDEA Marche: across the Silicon Valley with the Woopers

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A idea I'm developing for a conference at work.

Do you guys remember when we told you about our Woopers’ journey to California, to attend the Startup Grind Conference? To quickly refresh your memory: 21-22 February, 5000 founders and investors, 40 keynote speeches, 1.000.000 entrepreneurs, Redwood City in the Silicon Valley. “Inspire, Educate, and Connect” was the motto: an occasion for meeting, talking, mentoring, and getting to know new businesses. WOOP food was there too, gathering crowd and backers overseas this time. An occasion for making new palates taste the flavor of Made in Italy. And, of course, fall in love with it.

The Conference was part of a tour organized by IDEA Marche, a project aiming at making innovation of the Marches an export driver towards the US. IDEA itself is actually the first phase of a multi-year development strategy driven by four startup-incubators (BP Cube, Hub21, JCube, The Hive) that wants to introduce a new generation of business all Made in Marche through the internationalization of innovative companies in the region. How do they intend to make it happen? By following their S-C-O-P-E: Select, Connect, Optimize, Potentiate, and Empower. They hence select areas with the highest economic potential in the US; develop matching, roadshows and strategy to activate intermediate agents; define the investment phase; increase the gravitational pull towards the Made in Italy; and finally strengthen the service offer. The SCOPE phase was developed across the Silicon Valley tour attended by the Woopers Andrea, Alessandro and Luca between February 18th and 26th. They took a marvelous video! Click here to watch how much fun they had!

This was the program of the tour:

18/02: arrival at Redwood City;
19/02: ‘Inspiring Tour’ across San Francisco together with Roberto Bonzio from ‘Italiani di frontiera’,
20/02, ‘President Day’: meeting with two incubators and techshop, dinner by the Italian Consulate with SIVEC (Silicon Valley Italian Executive Council). Guests during the event were name such as Dario Barbone, co-founder at Baia Pasta (organic pasta in San Francisco), and Sara Roversi, founder at You Can Group for food, digital, social innovation, and creative learning.
21-22/02 ‘Be a network monster’: Startup Grind Conference;
23/02 ‘Italian Day’: meeting with Italian startups;
24/02 ‘Learn from the best’: training at Stanford or Berkeley University and meeting with Google, LinkedIn, Microsoft and other big companies;
25/02 ‘Take away poket’: closure meeting and future activities planning;
26/02 ‘See you again!’: check out.

Finally, two words from our founder Andrea Sartorio:
«I’d like to sum up the experience of WOOP in California with three adjectives: exciting, constructive, and deserved. Exciting because it was a big first time: first time in Silicon Valley, first time we faced a certain way of thinking, of doing business, and of relating to each othe. This is actually the biggest difference I perceived between Italy, Europe and the USA: in the US everyone is ready and keen of giving you their feedback, be this positive or negative. Constructive, hence, because we met so many startups and companies, investors, advisors, which made us realize where WOOP food stands, what are our limits and our potential. We are more aggressive now! Well-deserved because it was not a coincidence that WOOP food was there and it was among the startups with the most comprehensive and attractive product. This experience was a recognition of the amazing job the team has been doing for the last two years».


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